What are Cookies?
A cookie is a piece of information that is in the form of a very small text file that is placed on an internet user’s hard drive. The cookie is generated by a web page server, which is the computer system that operates this website. The information that the cookie contains is set by the server and it can be used by that server whenever the user visits the site. A cookie is like an identification card, which tells the website when the user has returned.
Cookies make the interaction between users and websites faster and easier. Without cookies, it would be very difficult for a website to allow a visitor to fill up a shopping cart or remember the user’s preferences or registration details for a future visit.
Non-registered visitors of the site are sent anonymous cookies to keep track of their browsing patterns and to help us build up a demographic profile of our visitors. In addition, any visitor who has clicked on an Owen Garden Machinery advertisement, will be sent a semi-persistent (e.g. two weeks lifetime) anonymous cookie that will allow us to analyse advertising effectiveness and manage our relationship with affiliate sites.
Third Party Cookies
Owen Garden Machinery uses Google Analytics, a free web analytics service provided by Google, which helps us to understand how our visitors engage with our website. Google Analytics anonymously collects information and reports website trends, without identifying individual visitors. Analytics uses its own set of cookies to track visitor interactions. These cookies are then used to collect information about how visitors use our site. This information is then used in an aggregated format to compile reports, which are used to hep us make improvements to the website as well as more engaging content.
The anonymous information that the cookies collect includes the number of visitors to the site, where visitors have come from and the pages they visited. To disable this type of cookie, some browsers will indicate when a cookie is being sent and allow you to decline cookies on a case-by-case basis.
In addition to declining cookies, you can also install the Google Analytics Opt-out Add-on in your browser, which prevents Google Analytics from collecting information about your website visits.
You can find out more about cookies on https://www.aboutcookies.org/